Winning a nationally competitive tender, Urban Graphics was commissioned to design, illustrate and deliver the Nottingham City Centre Masterplan document, together with an exhibition and slide show for the Masterplan launch. For this high-profile presentation, we devised the overall graphic style and brand. Our expertise in cartography and the presentation of urban design were used in illustrating the masterplan proposals themselves.

Central to the presentation was a set of themed plans, distilling complex information into a form which communicated effectively. The masterplan document has since injected confidence and high levels of aspiration to the investors, developers and designers.