Renaissance Bedford is a 'local delivery vehicle' that aims to coordinate the delivery of all major housing, employment and infrastructure commitments in the Bedford growth area. Urban Graphics won a competitive tender to create a corporate identity that would represent Renaissance Bedford and its associated partners. The identity was to communicate a clean, contemporary, forward-moving image that incorporated and reflected Bedford's heritage.
The corporate identity formed part of a wider package including; stationery;
a content-managed website; a corporate brochure; exhibition stands; interior
wall graphics; and photography.
