Graphical Communication in Strategic Development Plans

Graphical Communication in Strategic Development Plans

Description: Winning a national competitive tender – Urban Graphics in collaboration with Matrix Partnership were  commissioned to explore how place based strategic planning can be expressed visually in a manner that is easily understood by the range of plan users, including the wider public, and which can reduce the size and complexity of plans.

Client: Architecture and Design Scotland, The Scottish Government and the Strategic Development Planning Authorities

Challenges: The overall aim of the commission was to introduce graphical tools and techniques to help reduce the size of Strategic Development Plan documents. Our brief was to try to achieve clear concise communication to SDPs in 25 pages.

What we did: Our specialist team ran a 2 day workshop with A+DS and the Scottish SDP managers that involved a number of exercises that mimicked a real life graphical design process. Interspersed between the exercises were a series of master classes including graphics tips and tricks from Urban Graphics Director Bally Meeda. Among the final outputs were an “Analysis Report” and a “Toolbox for Improvement”.

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