animation & film
3D, film and animation are powerful and persuasive methods for communicating or transferring knowledge to an audience. It has become the most useful resource on-line and accepted way of sharing information across the World Wide Web. Not only does it help visualise future proposals but also aides the design process. It is a completely versatile form of communication and can be used as a series of still images right the way through to a virtual tour or animated experience. 3D and animation leaves less to the imagination and brings you one step closer to the reality.
Urban Graphics use 3D, film and animation for instant communication, to express prominent points through sight, sound and atmosphere. Encapsulating the overview and overarching principles for a project quickly and concisely.