Brand & corporate identity
Brand is what you stand for and symbolise, it is your set of principles that guides your organisations’ ethos. People develop a strong association with brands as they form an opinion or an expectation of a product or service. The perception of what the outside world thinks about your deliverables becomes the brand.
Communicating your brand effectively is directly related to how effectively you engage your audience through the correct management of your messaging. This is not only about the graphic design or the visual element, it is the all-encompassing message that appeals to one or more of our senses.
The visual or “brand identity” is tangible and you can see it, touch it, hold it. To create a strong brand identity it needs to visually represent what it symbolises. Applying it consistently, throughout a company’s or scheme’s collateral can enhance its reputation, raise its profile and contribute to its overall success.
We work closely with our clients to understand their vision, values and ideology to reflect their brand and help to establish or reinforce the identity of a project or organisation.
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