NEWSLETTER
Enfield’s Our Future campaign was a strategic plan to promote the local, national and international benefits of relocating to the area. The plan was cleverly communicated through a series powerful marketing messages that illustrated the positive transformation that is taking place now and in the future. Several phases of the plan have now been delivered.
The Borders Railway is the longest new domestic railway line that opened in the United Kingdom for over 100 years. An inward investment prospectus and associated collateral was the first step in insuring the success of the project. The marketing campaign was focussed on attracting businesses from around the world to relocate to the area. Today the Borders Railway is breathing new life into the economies of the Scottish Borders, Midlothian and Edinburgh, offering fantastic opportunities for business, investment and employment.
A comprehensive marketing campaign to gather support for all involved and affected by the Aylesbury Estate regeneration. The primary objective was to attract investment to make the project viable which was successful. The campaign was implemented over a number years and is still ongoing today. Several phases of the plan have now been delivered.
Enfield’s Our Future campaign was a powerful message spread through a multitude or marketing materials.
The reopening and upgrade of the Scottish Borders Railway was marketed through a website that housed an interactive map, promotional film and information about the reopening of the line.
The Central Bedfordshire promotional film that incorporates intelligent digital mapping was the centre-piece an ongoing strategic marketing campaign.
The Aylesbury Estate CGIs, promotion movie and consultation was part of an over-arching marketing campaign to engage the local community and gather support from investors, stakeholders and central Government.
Haringey’s Local Plan Policies and associated suite of maps have been updated to reflect revisions to their Core Strategy and the spatial policies.
Enfield’s 2060 mapping covers all aspects of major regeneration from now up until 2060. The maps had multiple uses from document inserts to inward investment promotional material.
The Central Bedfordshire map tells the story of how transformation will take place through future development projects across a wide range of land uses and areas.
The Brent development map is an illustration of the investment and regeneration activity at all scales throughout the Borough.
Konza Technology City is a key flagship project of Kenya’s Vision 2030 economic development portfolio. This comprehensive marketing campaign kick-started the whole project with a clear focus on international investment. With the project having received the backing the first phases are already underway. Konza will be a world-class city, powered by a thriving information, communications and technology (ICT) sector.
The Enfield Vision 2060 document articulates the ambition of Enfield’s 2060 Growth Vision and how it will deliver transformational growth to; homes, jobs and infrastructure.
This document is a starting point for developing a more detailed forward looking longer term transport strategy that will identify a package of strategic interventions and priority projects to support and deliver economic growth.
This Direction of Travel Document was the first stage in the Waltham Forest Local Plan process and set out the key challenges and opportunities ahead.